We are all drowning in information, searching for context, looking for inspiration, and hoping for change. May we humbly suggest a solution? We can use storytelling to bring everyday impact and change to our work! Lesson 1 Imagine if we tell you this- “I used a multi-tuned tool to process a starch resource.” What are […]

In the old days, it was simple: You built a company and told that story. Not anymore. Multiple waves of innovation have hit the shores of Sales and Marketing. Over the last decade, the waves have got new names. Content Marketing. Inbound Marketing. Digital Marketing. It’s no longer enough to have a message we want […]

Detective Data was having a tough morning. 3 cups of tea and snarling traffic congestion later, she had arrived at the location of the so-called disappearance but was no closer to finding the reason. She felt a deep personal connection with the case. She looked up from her notes at the striking figure before her. […]

What really goes into crafting a narrative? Is it just art, words, or creativity, or is there some science to it? From Pixar’s rules of storytelling to Paul Smith’s “Lead with a story”, there are many fascinating explanations. The essence is that while stories could be endless, there are commonly understood and repeated structures that […]