CASE STUDY

Branding and Content Solutions for a Leading Analytics/AI Firm

About the Company

Leading Analytics and AI firm working with Fortune 500 clients in areas of data science and AI.

The Objective

Build creative and in-depth content to build thought leadership for the company, drive inbound growth in client interest and differentiate the brand from other Analytics/AI companies through the quality of strategic content. Build a global brand through thought leadership.

Our Approach

We used our proprietary content matrix to create meaningful content and gamified it across the organization to maximize impact. Some of the content examples include:

Catchy data visualizations using public data and creative blogs on the lesser-known aspects of analytics.

Inspire: A facebook page showcasing the human side of people working in AI and Analytics.

In-depth white papers focusing on key areas of shift needed to bring impact through Data Science across industries.

Digital transformation case studies across sectors with a specific approach and impact.

Impact

Inbound leads increased significantly for the company. The company got featured by Gartner and Forrester in their Magic Quadrants/reports, got multiple recognitions.