We work with teams across Strategy, Data, Culture and Marketing to bring storytelling closer to business actions and decisions.
At Kahaniyah, we believe that your story starts with your strategy told simply and authentically. From helping high growth startups craft their investment decks and narratives to helping large companies re-assess their product and growth narratives during moments of transformation, we are your partners in translating insights to action, with storytelling.
As CXOs gear up to drive transformations, we help build people alignment and future ready skills with our customized workshops to drive sustained business impact. From helping teams build skills in data storytelling to leadership storytelling mastery, mindfulness as a leadership asset AI literacy and fluency toolkits for transformation, our workshops connect skills to the future.
If you are looking for simple, creative and original storytelling that helps your brand stand out, blending data, design, words and numbers, at Kahaniyah, we love to help brands do just that. Using our custom story matrix, we help brands with original data driven reports, podcasts, video stories, social media content and more.
We believe that storytelling is a common thread connecting business functions and decisions. As organizations evolve, they need to keep finding, telling, and living their stories.
We believe that your story is not static. It evolves as you grow. We use our story framework to help find the authentic strategic narrative for you.
Articulating your story means choosing the right voice, right channels and right content mix. We help you bring your authentic thought leadership to life, across the right mix of content assets and channels.
As your organization grows and transforms, your story needs to align at multiple levels from culture to transformation initiatives. We help you assess and build these story levels across your internal and external stakeholders.
Co- founder
Head, Brand and Content Vertical
Content Lead and Research Analyst
Humans have been telling stories before the advent of language and the written script. The earliest cave paintings, dating back thousands of years, are all attempts to document the human story. It seems like we have been hardwired for storytelling by our ancient ancestors. After all, don’t we still love a good story? Our species has a knack for it.
India is rich with traditions of different forms of storytelling having been passed down to us from our ancestors. These forms have ranged from songs, poems, and prose to even embroidery!
In Punjab, Sainchi Phulkari is made by women who weave human and animal forms creating embroidered stories that are directly inspired by the stories of their lives or traditional folk tales depicting Punjabi rural life.
Dastangoi a storytelling tradition emerging from the medieval period focuses on narrating epics that involve adventure, travel and so much more. In Rajasthan, Kaavad, a 400-year-old tradition of storytelling, conveys stories that are full of gods, goddesses and saints.
Each culture, region, religion, and community perpetrate different types of stories that are made as interesting as possible to not only ensure engagement but also survivability. They are also used to paint a distinct ‘image’ or values and myths that people might want to associate themselves with. Much like building a brand image of a company.
No wonder stories are seeped into our being from a young age, we often grew up listening to stories from our grandparents and even our parents about their childhood or life. A conversation with a long-distance friend after a break of a month often feels like writing an episode on your own life and you have to make it interesting.
A well-told story has the ability to move and form a human connection, much more than scattered data points on a 100-slide long PPt. To make facts or data speak and appeal, one must be able to tell an engaging story. As a leader, one must be able to craft a compelling story that their employees truly believe in, thus preventing any disillusionment from the company's vision. This captivating story has enough strength to bind customers to its company. As Jeff Bezos put it, "You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch."
Most people are not going to remember you for the number of facts you bombarded them with, but they will take a good story home and even pass it on. A good story, a meticulous mixture of facts and emotions, can make people care and even create a bond or connection. It is a form of meaning-making. A good story can be the difference between an idea that dies and one that thrives.
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